This research is critical


Step-by-step checklist for starting, marketing and running successful basketball camps.

Don’t make the same mistake many of us make! We often times offer basketball camps (group trainings or private lessons) solely based on whether there is demand in the community.

Not good!

My decision to run basketball camps is based on 2 things: demand and means. Of course, there must be demand. But also, the kid’s parents must also have the means to pay your camp fees.

If both criterions are met, you have a business. If only one criterion is met (demand), you have a hobby. There is nothing wrong with a hobby, but at least you’re honest with yourself.

Real quick, here’s the family profile I look for:

  1. Married parents
  2. Own home ($150,000+)
  3. Combined salary ($75,000+)
  4. Have kids between ages 6 – 14
  5. Sports enthusiasts

When you identify a community (of at least 1,000 families) that meets this criterion, you’re on fertile ground for running basketball camps.

By taking the time to do a little research (by yourself or with the Monetize Your Basketball Coaching membership), you’re setting your business up for success.

Unfortunately, for those who don’t research this properly, their business may be doomed from the start.

About the author 

Coach Berry

John Berry (a.k.a. Coach Berry) has been a basketball coach and skill development trainer since 1993 and has coached hundreds of games and instructed 1,000’s of kids. Coach Berry is, and always has been committed to helping youth in life and on the basketball court.

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