Your basketball business nerve center


Step-by-step checklist for starting, marketing and running successful basketball camps.

If I told you your business basketball website would make all the difference in the world, would you believe me?

Guess what? That’s exactly what I’m telling you!

Unfortunately, many business basketball websites are unprofessional, non-functional and doesn’t play a strong day-to-day business role. In fact, in most cases, those websites are just electronic brochures that collects dust.

For a business basketball website to be performing, it must be making money for you. Period.

Here’s my criteria for a money-making business website:

  1. Be super-professional
  2. Clearly defined MDA (or most desired action)
  3. Accept online registrations
  4. Allow multiple ways to submit inquiries
  5. Must be dynamic

Be Super-professional:

Having a professional business basketball website is a pre-condition. This criterion must be met in order to be taken seriously. There is no excuse for a sloppy-looking website. A terrible-looking website may signal the wrong message to prospective customers.

Clearly Defined MDA:

MDA stands for “most desired action”. As a website is being envisioned, you must determine (up front) what action you want potential or current customers to carry out. In most cases, the MDA will be to register or contact us (via email or online form).

Accept Online Registrations:

Simply put, the business basketball website MUST allow registrations by accepting payments online. There are many merchant-type vendors available, where your ability to integrate accepting credit cards on website is easy as 1-2-3.

Allow Multiple Methods for Inquires:

As one of the MDAs, customers must have a multitude of ways to submit inquiries via website. On our website, we encourage customers to phone us or submit online form. Once inquiry is submitted, it critical to provide response ASAP.

Must be Dynamic:

The business basketball website should be reflective of current offerings. If you decide to or remove a basketball camp (or some other offering), this should be reflective on website instantaneously. If you need an attendance sheet of camp attendees, or scheduled private lessons, the website should be able to provide.

For a business basketball website to contain all these features and benefits, it may seem (almost) impossible for a non-tech person to pull this off.

But, within the Monetize Your Basketball Coaching membership, your business basketball website is part of the package you receive (within 1 week of joining).

If and when you join, I promise, you’ll very quickly be making money.

About the author 

Coach Berry

John Berry (a.k.a. Coach Berry) has been a basketball coach and skill development trainer since 1993 and has coached hundreds of games and instructed 1,000’s of kids. Coach Berry is, and always has been committed to helping youth in life and on the basketball court.

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