The killer app


Step-by-step checklist for starting, marketing and running successful basketball camps.

I absolutely hate when camp registrations are low. If I’m not consistently attracting a certain number of camp registrants, I have no business. For long-term success, it’s critical your pipeline stays full.

I’ve found the surest way to get potential customers into your pipeline is by getting them to call your business or fill out a form. When either of these things happens, you’re able to collect their contact information, including email addresses.

From this point, you can follow up with them as many times as you want. How? By using the killer app, email.

Email is simple, effective, and personal. And, it is the most direct way to communicate with potential customers. There’s no middle man (like social media, random advertisements, or dependency on word-of-mouth).

Over time, after nurturing and disseminating information using email, you’ll be in a much stronger position to make the case for camp registration.

To be able to utilize the killer app effectively, get great at writing email content.

FYI, within the Monetize Your Basketball Coaching membership, proven email templates are provided to help you master the “email” game.

About the author 

Coach Berry

John Berry (a.k.a. Coach Berry) has been a basketball coach and skill development trainer since 1993 and has coached hundreds of games and instructed 1,000’s of kids. Coach Berry is, and always has been committed to helping youth in life and on the basketball court.

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