Doubters & naysayers


Step-by-step checklist for starting, marketing and running successful basketball camps.

Over the last couple days, I’ve detailed how I’ve “pivoted” my basketball camps in this Coronavirus environment.

We went from in-person to virtual camps, which ended up being a game changer for us. Not only did that approach greatly serve our campers, the online camps are profitable!

Sounds too good to be true?! Well, that’s certainly what the doubters and naysayers are saying! And in total transparency, if I didn’t know what I know, I’d feel the same way.

From listening to detractors, here’s the top 3 objections:

1.  The campers are forced to stay at home.
Our online basketball camps are well put together and structured, with accountability built in. This gives the camper every opportunity to max out their skill development. Each drill may be modified to account for camper’s current environment, which includes working without a goal.

2.  The online basketball camp doesn’t offer any coach-to-player interaction.
Each week, there will be a 60-minute, group conference and coaching call, where campers (and parents) may interact directly with coach. The camper may also pose questions thru the community forum, which is monitored 24/7. And, if that wasn’t enough, the camper may upload a video for the coach to analyze.

3.  Online basketball camp just doesn’t offer the same value.
Our online basketball camps allow campers to engage in something positive and useful, while stuck in the house. Other great benefits include camper becomes more self-disciplined, and they learn how to practice on their own.

For every objection, there’s a credible answer.

Let me break something to you. Despite the Coronavirus pandemic, you too can offer online basketball camps as an alternative to in-person camps.

Your online basketball camps would provide great value to campers from the comfort of their own home (with or without a goal). You would become a rock star to them.

Also, there’s very little, to no overhead expense, and you’ll become profitable from day 1!

About the author 

Coach Berry

John Berry (a.k.a. Coach Berry) has been a basketball coach and skill development trainer since 1993 and has coached hundreds of games and instructed 1,000’s of kids. Coach Berry is, and always has been committed to helping youth in life and on the basketball court.

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