Operate on fertile ground


Step-by-step checklist for starting, marketing and running successful basketball camps.

When I started delivering private basketball lessons, it was in my local neighborhood.

My initial success in securing clients was purely luck. I just happened to be in an affluent community, where kids loved basketball.

How did I finally figure this out? When I began offering private basketball lessons in less-affluent communities, my success was minimal. Although these areas had tons of kids, who loved to play basketball, their families were money challenged.

This lesson was learned the hard way. In determining whether an area is fertile ground for a basketball training academy, there must be demand (to play basketball) and means (to pay). Without both, you don’t have a business, you have a hobby.

In Sports Camp Blueprint, we show you how to identify fertile ground within your community.

About the author 

Coach Berry

John Berry (a.k.a. Coach Berry) has been a basketball coach and skill development trainer since 1993 and has coached hundreds of games and instructed 1,000’s of kids. Coach Berry is, and always has been committed to helping youth in life and on the basketball court.

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